SIMA Unveils Retail Study
“Knowledge is power,” Sir Francis Bacon proclaimed back in 1597, and it’s still true today. But while the surf and skate markets have experienced some amazing growth, it’s been difficult to answer even basic questions like, “What’s the size of the market?” and “Is it growing or shrinking?”
But this spring the Surf Industry Manufacturers Association (SIMA) hired Leisure Trends Group to conduct a series of 22-minute surveys with a cross-section of retailers from around the country. In all, 404 surf and skate retailers participated.
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But this spring the Surf Industry Manufacturers Association (SIMA) hired Leisure Trends Group to conduct a series of 22-minute surveys with a cross-section of retailers from around the country. In all, 404 surf and skate retailers participated.
Read More