Thule Hires Cruickshank As Western Envoy

Thule, the world leading manufacturer of sport racks and car carrying solutions, announces the hiring of Ben "Benny" Cruickshank as the new Western Technical Representative. As part of the Thule Envoy program, Cruickshank will be responsible for attending and assisting in-store training sessions, retailer sales events, and outdoor related consumer events. Cruickshank will be based from his home in Boulder, Colorado.

"We are excited to have Benny behind the wheel of the Thule Envoy van," said Steve Doviak, Thule Inc. Marketing Manager. "His experience at retail and in the rack industry with Rocky Mounts will be a great asset to us and a great resource for our dealers and consumers."