Sole Technology Realigns Departments, Adds Brand Managers

Sole Technology today announced the company’s realignment to facilitate continued growth through expanding the brand focus to better serve its core markets. The expansion has created Brand Marketing Managers for etnies, etnies Girl, Emerica, éS and ThirtyTwo, as well as a larger, more focused etnies marketing team.

The Brand Marketing Managers will lead in maintaining a narrow focus on meeting the core consumers’ needs. The new Sole Technology Brand Marketing Managers include:
· etnies – Eladio Correa
· etnies Girl – Patrice Fernandez
· Emerica – Justin Regan
· éS – Craig Metzger
· ThirtyTwo – Brian Cook

As Sole Technology’s largest brand, etnies will undergo the majority of the changes with an expansion of its marketing department. The addition of the following industry experts to the etnies team will allow the company to continue its commitment to the action sports industry:
· Art Director – Jason Heffron
· East Coast Promotions – Alex Corporan
· Public Relations Specialist – Ashton Maxfield
· Web Content Manager – Robert Brink