Octagon Acquires IMS Sports

Octagon announced the acquisition of leading action sports agency IMS Sports to its Olympics & Action Sports division. The move completes the company’s niche in the highly sought-after Gen-Y demographic and underscores its understanding of the action sports convergence into the Olympic space.

In a continued effort to be at the forefront of the action sports movement, Octagon has solidified its stronghold on the industry with the addition of veteran agent Circe Wallace. Widely recognized as a leader in the action category, Wallace will serve as Octagon’s Manager of Summer Action Sports and will be joined by longtime associate Linnea Gibson who will continue her role as a Client Manager.