Increasing Global Warming Awareness

Top winter sports athletes and major winter sports companies have joined forces with conservationists and ski areas to fight global warming with new public service announcements running across the country for the “Keep Winter Cool” campaign. The spots, featuring Olympic gold medalist Picabo Street and top snowboarders Dave Downing, Jeremy Jones and Romain De Marchi, ask people to help reduce warming pollution.

Leading skiing and snowboarding companies like Burton and Rossignol are getting involved as well, supporting their athletes’ involvement and helping to raise awareness of the need for action on global warming.