Juliette Lewis and DVS Girls Partner Up

DVS Shoe Company has partnered up with singer, actress Juliette Lewis to fuel its ever-growing women's business. This marks the first major marketing initiative for DVS Girls in 2005. The partnership entails cross-promotion of DVS Girls, Juliette Lewis and her band Juliette and The Licks, a signature shoe - the Juliette - and a full marketing campaign.

"DVS is a perfect fit for me. It's unpretentious, it doesn't try and be what it's not,” said Juliette Lewis. She added, “I can feel sexy, original and comfortable in DVS."

The DVS Girls / Juliette campaign will be featured in upcoming print ads in Vice, Elle Girl, SG and other magazines, along with in-store merchandising, catalogs, promotions, online and more.

Juliette and The Licks debut EP '…Like a Bolt of Lightning' is out now on Fiddler Records. Currently the band is preparing to head into the studio to record a full length, due May 3, followed by a jaunt to the UK for some tour dates. No strangers to the road, Juliette and The Licks have toured consistently, even garnering a slot on the Warped Tour 2004. And that was just a warm up for the year to come. For more information on Juliette and The Licks, visit their website at www.julietteandthelicks.com.